Sep 24 Shoot-Ready List · Dr. Shamil Hajee × Megafon
Supplemental to the Shoot 2 list. The VSL shoots first and it shoots horizontal 16:9, it lives on the landing page. Then flip the camera vertical for the ads and the paddle segment. Every piece has a scene number, slate it exactly as written.
"If you've been putting off the dentist for years, this video is for you. Not because I'm going to guilt you into anything. Because I want to show you what actually happens when you walk through our doors, before you ever have to decide anything."
"This is for you if you've avoided going in because of what happened last time somewhere else... This probably isn't for you if all you want is the single cheapest number with no conversation attached."
"A lot of people had one bad visit somewhere else, and that one visit is why they haven't been back in years... I'd rather earn your trust for fifteen years than your money for one afternoon."
"Some dentists find four things wrong on your first visit and hand you a plan for all four. I show you everything I see, including the parts I think we should just watch."
"Two people sat in my chair this year, heard one number for Invisalign, and walked straight out... I show you the smaller fix and the full treatment side by side, and you decide what makes sense for your life."
"We built an entire chair around people who are scared to be here... So the fear doesn't get smaller by waiting. It just gets easier to keep avoiding."
"Keep doing what you've been doing, and revisit this same video in another year. Or come sit down with us... Book your visit right on our website."
| Slate | Piece | Format | Set | Got it |
|---|---|---|---|---|
| 1 | VSL · one continuous take, ~4 min | 16:9 | Setup 06 set | |
| ↻ Rotate camera to vertical 9:16 | ||||
| 2 | Recruiting ad | 9:16 | Setup 06 set | |
| 3 | Denturist spotlight | 9:16 | Setup 06 set | |
| R1 | All 10 Hooks · 4H–13H | 9:16 | New spot | |
| R2 | All 10 Agitates · 4A–13A | 9:16 | New spot | |
| R3 | All 10 Transformations · 4T–13T | 9:16 | New spot | |
| R4 | All 10 Proofs · 4P–13P | 9:16 | New spot | |
| R5 | All 10 CTAs · 4C–13C | 9:16 | New spot | |
| → Move to the waiting room set · room tone first | ||||
| 14 | Paddles · 14.01–14.27 | 9:16 | Waiting room | |
Ticks save on this device only. ⚠ = proof beat still blank, confirm the implant case with Shamil before rolling.
If you're a dentist thinking there's got to be a better way to do this, I want to talk to you.
We're growing. A few locations now, more people walking through the door every month.
And we're looking for dentists who actually want to be here. Not just clock in and leave.
I built this place around one idea. No pressure, no upselling, just take care of the person in the chair.
That's how I found most of my own team. People heard that and wanted in.
If that sounds like the kind of practice you want to work in, reach out.
Tell us about yourself, we'll go from there.
This is [Denturist Name], and he's the reason nobody at this office has to live without teeth.
He's our in-house denturist. Full dentures, partials, repairs, he handles all of it right here.
So you're not getting sent somewhere else for this.
We see people of every age for this. Somebody who lost a few teeth in their forties.
Somebody who's had the same ill-fitting denture for years and didn't know it could be redone properly.
All ages, all over the Lower Mainland.
If your denture doesn't fit right, or you're missing teeth and not sure what your options are, come talk to him.
Book a denture consult with us.
5 rounds, all 10 ads per round. Each round in a different spot, so the background changes every time the ad moves to the next beat. Not enough spots? Use the same one from a different angle.
Slate: scene + beat letter, e.g. "4H, take 1" = Scene 4 Hook. Editor: each ad is its 5 clips in order, 4H → 4A → 4T → 4P → 4C.
Two people sat in my chair this month, heard the price for Invisalign, and walked straight out.
I don't blame them. Every place they'd been just pushed the same number at them, like there's only one option. Five grand, take it or leave it. Nobody showed them anything else.
So they leave still needing the thing they came in for, just more sure than ever they can't afford it.
Here's what I actually do instead. I show you the $500 option and the $5,000 option, and you decide what makes sense for your life.
Not everybody needs the full treatment. If you've had braces before, or you've already been through Invisalign once, the fix is usually smaller. That's what the consultation is for, figuring out which one is actually yours.
[Pull one of the completed before/after cases in here. Plug in a specific patient result, not a generic claim.]
And if you pick the cheaper one? You're still my patient. I'm not going anywhere.
Come in, we'll look at your teeth together, and I'll show you both options. Book your Invisalign consult, right on our website.
Imagine not thinking about your teeth every time you laugh in a photo.
A lot of people tell me the same thing. I don't really smile in photos anyway, so what's the point. Or, I'm married, nobody's looking.
But then I ask if they've stopped getting in photos with their own kids, and that's usually where the conversation actually starts.
Invisalign fits into your life instead of stopping it. No brackets, no wires, you take them out to eat and put them back in.
Some cases need the full treatment, some just need a smaller fix. Either way, you walk out with an actual plan, not just a price.
The people who go through with it don't really talk about their teeth afterward. They talk about not covering their mouth when they laugh anymore.
If you've been putting it off for one of those reasons, come talk to us. Book your Invisalign consult, right on our website.
You don't need a stronger whitening kit, you need one that actually sits on your teeth.
Strips, charcoal, whitening toothpaste, you've probably tried a few of them already. Some of it does a little. Most of it does nothing, or it whitens unevenly because it was never built for your mouth in the first place.
And there's always that one worry in the back of your head, that any of this is quietly wearing your enamel down.
Professional whitening isn't stripping your enamel, it's lifting the stain out of it. Custom trays make the difference, because the gel sits exactly on your teeth, not on your gums like a one-size kit.
Right now we're running 50% off a custom set of whitening trays.
It's the same reason the drugstore version leaves a patchy result and this doesn't. When the tray actually fits, the whitening actually works.
Book in this month and get your custom trays, right on our website.
How would you feel showing up to your next big event without covering your smile in every photo?
Most people wait until a week before a wedding or a big trip to even think about whitening, then panic-buy every strip and kit at the drugstore trying to catch up. Half of it barely works in time, and none of it was ever built for your teeth.
Custom trays done properly take the guesswork out. Right now we're running 50% off a set. Book with enough lead time and it's done well before whatever you're getting ready for.
It's the difference between hoping a strip works and knowing a tray built for your teeth will.
Got something coming up? Book in this month and get your custom trays, right on our website.
If you've had a gap in your smile for years, you've probably stopped thinking of it as something that can be fixed.
You cover your mouth in photos. You avoid chewing on that side without noticing you're doing it anymore. Enough time goes by and it just becomes part of how you live, not a problem anymore, just a fact.
An implant replaces the tooth, root and all. It's not fast, and I'm not going to tell you it is. We take the time to do it right so it lasts. But I'll walk you through exactly what happens, step by step, and what the timeline actually looks like for your mouth. No guessing, no surprises halfway through.
[BLANK ON PURPOSE. Get a real implant patient story or before/after from Shamil before this beat gets written.]
If you've been living around a missing tooth, come talk to me. Book your implant consult, right on our website.
Most people who need an implant never get one, and it's not about the money.
It's the not knowing. People picture the worst version of the surgery in their head, so they just don't ask. The gap sits there another year, then another, and nothing about it gets easier by waiting.
When you actually sit down with me, it's not a mystery. I walk you through every step before we start. What happens, how long it takes, what to expect at each stage. No guessing halfway through.
[BLANK ON PURPOSE. Get a real implant patient story or before/after from Shamil before this beat gets written.]
If not knowing is the only thing stopping you, come ask. Book your implant consult, right on our website.
If your denture doesn't fit right, you've probably just learned to live with it.
Sore spots. Avoiding certain foods. That little bit of shifting when you talk or laugh that you've gotten used to covering for. Most people just assume that's what a denture is supposed to feel like.
It's not. We've got a denturist in-house, full dentures, partials, repairs, all handled right here. We see people of every age for this, someone who lost a few teeth in their forties, someone who's had the same ill-fitting denture for years and didn't know it could be redone properly.
[Insert a real patient example from the denturist once he's on board and has a case to point to.]
If your denture doesn't fit right, or you're missing teeth and not sure what your options are, come talk to him. Book a denture consult with us.
How would it feel to actually enjoy a meal out again?
A denture that doesn't fit right doesn't just hurt, it changes how you live. You skip the foods you used to love. You sit back a little at gatherings instead of joining in. Most people just quietly adjust their whole life around it instead of asking if it can be fixed.
It can. We've got a denturist in-house who handles full dentures, partials, and repairs, so a denture that's been wrong for years can actually get redone properly, right here.
[Insert a real patient example from the denturist once he's on board and has a case to point to.]
If you've been adjusting your life around a denture that doesn't fit, stop. Book a denture consult with us.
If you just moved to New West, or your old dentist retired on you, you're not alone.
I meet somebody new every week who hasn't had a checkup in way too long, and they always say the same thing. I just never got around to finding a new one. It's not that they don't care, it's just easy to keep putting off.
That's what we're here for. Cleanings, checkups, the whole family, kids included. We like to see kids from their very first tooth, even before their first birthday, so they get used to the sounds, meet the team, and sit in the chair before they ever need anything done. That's how you raise a kid who isn't afraid of the dentist.
That's the same reason nervous adults end up in this chair telling me they wish someone had done this for them as a kid.
Come get to know us. Book a checkup for you or your family, right on our website.
Your kid doesn't need a reason to see a dentist for the first time.
A lot of parents wait. They wait until a tooth hurts, or until the kid is old enough to behave at an appointment. But that means the first time your child sees a dentist, something is already wrong, and that's exactly how the fear starts.
We like to see kids from their very first tooth, even before their first birthday. Nothing to fix, nothing to be scared of, just getting used to the sounds, meeting the team, sitting in the chair. That's how a kid grows up not afraid of this place.
That's the same reason so many nervous adults in this chair tell me they wish someone had done this for them growing up.
Bring your kid in before they ever need anything done. Book a checkup for your family, right on our website.